Customer Relationship Management
Using powerful relationship and interaction management capabilities to provide business value
Customer relationship management has evolved from an enabling, niche application to a core business tool for relationship and interaction management which is adaptable to a vast range of business needs. Accompanying this evolution of scope is the emergence of several enterprise-grade CRM products that fulfill these needs on fully-featured platforms with extensive customization, integration, extensibility and mobile capabilities. Many of these platforms are now available across a range of deployment options including cloud, on-premise and hybrid and often extensibility with third party solutions to accelerate extension into other areas of functionality.
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