Digital Marketing & Content

There are a number of ways organizations can use digital marketing to benefit their marketing efforts. The use of digital marketing not only allows for organizations to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. It is now common for consumers to post feedback on their experience with a product or brand online through social media sources, blogs and websites. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

AHA recognizes that digital marketing is dependent on technology which is always evolving and fast-changing - the same features tend to be expected from digital marketing strategies and developments. This poses issues for some firms in terms of keeping up with the changes in technology, as well as keeping the content meaningful and relevant to the clients/potential clients.

AHA works with organizations to create Digital Marketing and Content Marketing Strategies and to implement solutions to support these efforts. We have expertise to bring to your efforts in the following domains:

• Content Strategy - the planning, creation, delivery and governance of content in order to align key messages by audience
• Solution Architecture and Infrastructure Design - our team works with yours to define the solution architecture and infrastructure design, aligned with the business drivers, process architecture and organizational requirements, to prepare for a successful implementation
• Usability & Accessibility Compliance - organizations have both a social and legal responsibility to provide access to services and information to all citizens of all abilities. Our team works with clients to conduct technical assessments of their sites and provides recommendations to meet WCAG accessibility standards
• Solution Implementation - our teams bring digital solutions to life through configuration, integration, alignment and implementation
• Digital Analytics & Personalization - our team brings the right skills, processes and technologies to uncover the vital information about how you engage with your customers. We work with you to determine the effectiveness of your engagements and give you the data on which to take action to improve the outcome - including responding with personalized experiences that are crafted based on previous engagement data.

If you are ready to embrace the world of Digital Marketing but looking for a way to start, let's start the conversation about what it takes to move things forward. Drop us a line at [email protected].