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User Experience Design

Balancing the needs of the user with the objectives of the business to build effective user experiences

User experience design is more than making a site look appealing. At A Hundred Answers, our user experience strategists focus on why users need to use your site. Through an effective user experience strategy, your organization can create lasting value for your customers and build meaningful relationships. Our expertise lies in collecting and analyzing user needs and balancing those with the business objectives of the organization to develop the site’s information architecture, navigation model, search strategy, interaction design, and visual layouts. Our team believes in user engagement throughout the process to conduct usability testing to validate designs and implement a design strategy that optimizes the user experience.

AHA also looks at User Experience in the context of Service Design principles - a form of conceptual design that involves the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Service Design:

  • Aims to create services that are Useful, Useable, Desirable, Efficient & Effective
  • Is a human-centered approach that focuses on customer experience and the quality of services rendered as the key value for success.
  • Is a holistic approach, considering the integrated way of strategic, systematic, process-oriented and touchpoint design decisions.
  • Is a systematic and iterative process that integrates user-oriented, team-based, and interdisciplinary approaches and methods in ever-learning cycles.

To explore how AHA can help you implement new services, new applications and interfaces with your customers and drive new clients into your organization, start the conversation with one of our experts.

Let's start the conversation about what it takes to move things forward. Drop us a line at [email protected].


AHA's expertise in the following areas supports our work in Digital Strategy and Experience Design: